High profile football reporters, including Footy Show host Tony Jones, have been torn to shreds by the ABC for their appearance in a viral advertising campaign.

ABC’s Media Watch on Monday night torched AFL media personalities Damian Barrett, Sam McClure, Kane Cornes and Jones, accusing the quartet of “stunning hypocrisy”.

The four men featured in a social media advertising campaign for corporate bookmaker Sportsbet.

The ABC show presented previous clips where Jones in 2019 took a swipe at the AFL for the prominence of gambling in the sport, as well as McClure earlier this year reporting on the AFL’s dealings with its official betting partner, Sportsbet.