Firmus, the company behind a number of AI data centre developments proposed for Tasmania, has signed a six year partnership with the Tasmania Devils AFL and AFLW teams.
But with data centres attracting criticism around energy use and and environmental impacts, is this a sponsorship that could divide supporters?
Brendon Gale, the CEO of the Tasmania Devils, tells Leon Compton on Tasmania Mornings that all sponsorship deals “require extensive consideration”.
“From our point of view, this is a Tasmanian born company. It’s a Tasmanian company that’s embraced a serious global mega trend which is AI data storage infrastructure,” he says.